Start

Comprehensive advertising through Hearst lifestyle and In-market partners makes START a full-service pit-crew of resources and capabilities.

 

Our Approach

 
 

Through the Hearst portfolio of lifestyle brands and the in-market portfolio of exclusive partners, START connects over 100 million consumers to the marketers who seek them. With a comprehensive offering of advertising products and services, Hearst Autos reaches the most car shoppers with the broadest range of options to deliver the most compelling message, all informed by unparalleled data and insight.

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Our Products

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In-Market Audience

Car and Driver Bio Image

Car and Driver

Useful, independent and high-spirited, Car and Driver is the definitive voice in automotive journalism. Car and Driver is a leading source of information for auto enthusiasts/influencers and in-market car buyers, providing thorough evaluations and road tests across all segments of vehicles, as well as information on technology, motorsports, gear, and industry news. With a total audience of 10 million readers, Car and Driver is the world’s largest automotive magazine brand. Its expert content extends over many platforms, including web and mobile sites, iPhone/iPad apps, events, social media and digital products.

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Road & Track

Road & Track is the longest-running and most trusted automotive magazine brand in the United States. Its content is geared to the passionate auto enthusiast and contains information about the latest models, industry news and auto shows blended with wide-ranging feature stories, technical insights and coverage of the vintage car scene and motorsports. Road & Track pioneered the instrumented road test and its single car and comparison tests along with complete and technically accurate data panels, set the benchmark for the segment...

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NADAguides

The Authoritative Pricing Experts.

  • Evaluates more than one million dealer transactions per month—more than any other automotive pricing site
  • Leading resource for auto shopping tools such as: regional pricing, price comparisons, best car deals, CPO pricing, and five-year cost-to-own breakdown

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Autobytel

Since 1995, The “Pioneer” Of The Automotive Internet.

  • One of the largest automotive editorial staffs, producing comprehensive auto research and custom lifestyle content
  • Annual Best Car and Truck of the Year Awards highlights the best of the best vehicle options for the upcoming year

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CarBuzz Bio Image

CarBuzz

CarBuzz is a multi-platform automotive news and car-buying source, specializing in current events and in-depth reviews of all the latest models.

  • The latest car news on web, iOS and Android apps
  • New car data and thoughtful editorials
  • High net-worth individual readership

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Autoweek Bio Image

Autoweek

One Of The Most Highly Respected Automotive Publishers For More Than 50 Years.

  • New vehicle launches, technology, fuel-efficiency, and other emerging industry news to help consumers research vehicles
  • Experienced editorial team—and part of Crain Communications (Advertising Age, Automotive News)—covering the latest in-market and enthusiast content

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U.S. News Best Cars Bio Image

U.S. News Best Cars

Since 2007, U.S. News Best Cars has put car shoppers in the driver's seat with its unbiased car rankings and reviews. It gives car buyers a clear picture of how the cars they’re considering match up against the competition – without the jargon of enthusiast publications. Today, U.S. News Best Cars is one of the most visited and most trusted third-party automotive websites. Over 80% of the site’s users report that U.S. News influenced their decision on which car to buy.

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Gear Patrol Bio Image

Gear Patrol

Gear Patrol is a lifestyle publication for affluent, active individuals at the top of their personal and professional pursuits covering motoring, home, food and drink, outdoors, fitness, tech, style and watches.

  • Its motoring desk seeks out notable stories on the cars that matter most, curating a selection that speaks directly to a highly-qualified audience.
  • Its content informs and inspires product enthusiasts, and features news reports, reviews, listicles, product guides and opinion pieces to cover the most important stories of motoring.
  • Gear Patrol is made up of an award-winning team — with recognition from the Webbys, Digiday, OMMA, Min, Folio, Communication Arts among others.

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J.D. Power Cars

Unbiased Consumer-Based Ratings And Research.

  • Trusted consumer vehicle Power Circle Ratings, awards, and certification program since 1973
  • Nearly every automaker conducting business in the U.S. either currently licenses—or has licensed—their awards

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Vehicle History

VehicleHistory.com believes everyone deserves access to unbiased, accurate information about every vehicle. Simplifying the research process is at the heart of what they do and remains their number one priority.

  • Over 140 million data records from the world's most trusted sources
  • Hundreds of thousands of vehicle reviews by owners
  • Free vehicle history reports

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iSeeCars Bio Image

iSeeCars

Car search engine for finding a deal on used cars and new cars powered by 25 billion data points (and growing).

  • Unbiased rankings of cars for sale by deal score and objective dealer ratings
  • Car-buying resources include detailed pricing info, 59 search filters, top-rated mobile apps and free VIN analysis reports  
  • Data-driven insights have helped saved shoppers more than $190.3 million (and counting)

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Lifestyle Audience

Woman riding bike

Bicycling

Authoritative recommendations on the latest bikes and gear, the best advice on getting fitter and stronger and the chance to join the ride as cyclists around the world take on the most beautiful roads and trails, the most rewarding challenges and the kind of life-changing moments that can happen only on a bike—with its unmatched mix of passion and expertise, Bicycling guarantees the millions of cyclists in its community the ride of their lives.

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Car and Driver Bio Image

Car and Driver

Useful, independent and high-spirited, Car and Driver is the definitive voice in automotive journalism. Car and Driver is a leading source of information for auto enthusiasts/influencers and in-market car buyers, providing thorough evaluations and road tests across all segments of vehicles, as well as information on technology, motorsports, gear, and industry news. With a total audience of 10 million readers, Car and Driver is the world’s largest automotive magazine brand. Its expert content extends over many platforms, including web and mobile sites, iPhone/iPad apps, events, social media and digital products.

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Cosmopolitan

Cosmopolitan is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 17 million readers a month. Cosmopolitan delivers the latest news on men and love, work and money, fashion and beauty, health, self-improvement and entertainment. Cosmopolitan.com reaches over 35 million unique users a month, in addition to boasting a social media following of nearly 15 million. In addition to the U.S. flagship, Cosmopolitan publishes in more than 80 countries around the world.

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Country Living

Responding to renewed interest in the country lifestyle, Country Living fills a unique niche among shelter magazines. Country Living is the largest selling shelter magazine on the newsstand and the definitive guide to the country lifestyle. In the pages of the magazine, readers find the inspiration and the confidence they need to pursue their passions—and ultimately create a comfortable, satisfying life for them and their families.

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Elle

ELLE inspires women to explore and celebrate their own style in all aspects of their lives. Its smart, irreverent take on fashion, beauty, and pop culture is at once aspirational and accessible, encouraging readers to cultivate not just personal style, but the success that comes with personal power. Since the magazine launched in Paris in 1945, its audience has known that ELLE's distinct voice assumes a certain level of cultural literacy; so whether the topic is fashion, beauty, culture, the arts, or politics, the content is always inspiring, relevant and uniquely personal. ELLE is not just about the dress—but also about the woman in the dress.

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Elle Decor

ELLE DECOR is where style lives. We open the doors to the world’s most stylish places. We showcase insights, ideas, and innovations by today’s preeminent tastemakers, even as we seek out the talents who will shape tomorrow. ELLE DECOR's affluent audience looks to it as they chart their own path to the good life. They know that inspiration is the ultimate luxury.

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Esquire

Esquire was founded in 1933, as a men’s apparel trade magazine with exclusive distribution through haberdashery stores. By the 1940s, the magazine had broadened its focus and increased in popularity, due in large part to the famous Varga Girl covers. As the only general-interest lifestyle magazine for sophisticated men, Esquire defines, reflects and celebrates what it means to be a man in contemporary American culture. Required reading for the man who is intellectually curious and socially aware, Esquire speaks to the scope and diversity of his passions with spirited storytelling, superb style and a tonic splash of irreverent humor.

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Food Network

In a way that no other magazine on the market has, Food Network Magazine brings passion, fun, and personalities around food to the table. It is the only magazine in the epicurean category to offer unprecedented access to many of America's favorite TV chefs and reflects the fun, playful sensibility of the Food Network. Each issue features various Food Network talent throughout its pages, plus a behind-the-scenes look at their shows and kitchens. In addition, the magazine showcases great kitchen tools, food products, new restaurants, original recipes and the best food across America. Food Network Magazine appeals to food lovers and Food Network fans of all ages and culinary abilities, offering pages of accessible recipes and tips on entertaining.

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Good Housekeeping

Celebrating 130 years, Good Housekeeping (goodhousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, families and themselves. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. In addition to its U.S. flagship, Good Housekeeping publishes five editions around the world.

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Harper's Bazaar

Harper's BAZAAR is a world-renowned arbiter of fashion and good taste. Since its inception in 1867 as America's first fashion magazine, BAZAAR has been home to extraordinary talents of Man Ray and Richard Avedon, and continues that tradition today with photographers including Peter Lindbergh and Sølve Sundsbø. Sophisticated, elegant and provocative, Harper’s BAZAAR is the style resource for women who are the first to buy the best, from casual to couture. With style, authority and insider insight, BAZAAR focuses strictly on fashion and beauty, and covers what’s new to what’s next. Month after month, Harper’s BAZAAR showcases the world’s most visionary stylists and talented designers, to deliver readers a visually stunning portrayal of the world of fashion and beauty.

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HGTV

HGTV Magazine is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day—from painting to pillows to property values—in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun.

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House Beautiful Image

House Beautiful

As the leading authority on American design and decoration, House Beautiful celebrates the art of living. House Beautiful helps readers achieve rooms that feel right, not just stylish—living rooms, not showrooms. Inspired by the past, living in the present, and looking to the future, House Beautiful guides readers on their quest to create the home of their dreams. With a well-deserved reputation as an innovator, House Beautiful is widely recognized for its quality. Honors include: Adweek's 2011 Hot List and the prestigious American Society of Magazine Editors 2012 award for General Excellence in the lifestyle category, as well as being named a finalist in 2011 and 2013.

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Men's Health

Published 10 times a year in the U.S., Men’s Health is the world’s best-selling men’s magazine, providing readers with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. The magazine has garnered numerous industry accolades, including winning two National Magazine Awards—General Excellence and Best Cover—in 2015, as well as an Advertising Age Magazines of the Year award in 2017.

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Prevention

Prevention is the world’s most established healthy lifestyle brand. For more than 60 years, it has delivered authoritative, trusted information and authentic lifestyle advice that inspires, challenges and leads readers to love their whole life, from nutrition to food, medicine to mood and exercise to the environment.

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Redbook

Redbook is a trusted friend, personal shopper, and stylist in one. Curating the very best products and ideas, Redbook helps today’s woman enjoy her nonstop life. Because she wants to look good, Redbook brings her the smartest beauty discoveries, the latest anti-aging breakthroughs, and step-by-step tutorials. Because she wants to feel good and take care of her family, Redbook makes fitness easy, healthy eating delicious, and shares the latest news from top doctors. And because she loves great style, Redbook brings her hundreds of amazing fashion and home décor finds. As an iconic brand thriving in print, online, mobile and social, Redbook makes every day fun, fabulous and affordable for its nine million readers.

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Road & Track Bio Image

Road & Track

Road & Track is the longest-running and most trusted automotive magazine brand in the United States. Its content is geared to the passionate auto enthusiast and contains information about the latest models, industry news and auto shows blended with wide-ranging feature stories, technical insights and coverage of the vintage car scene and motorsports. Road & Track pioneered the instrumented road test and its single car and comparison tests along with complete and technically accurate data panels, set the benchmark for the segment...

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Runner's World Image

Runner's World

With boundless exuberance and expert, friendly advice, Runner’s World helps its community of millions set personal bests, stay healthy and strong, find the perfect shoes (and apparel and tech), explore the world, discover fun and challenging new races and events and keep pace with the coolest, most supportive and most enthusiastic athletes—runners—in the world.

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Seventeen

Seventeen (www.seventeen.com) is the largest monthly teen media brand, reaching more than 15 million readers in print and online every month. For over 70 years, Seventeen has helped generations of girls navigate the tricky terrain of adolescence, giving them the confidence they need to become strong, self-assured young women. Never losing sight of the importance of delivering her world her way, Seventeen is a leader on the digital front with Seventeen.com – the largest teen magazine website, the Seventeen Now app for her iPhone and Droid as well as with the monthly edition of the magazine across all platforms...

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The Good Life

Dr. Oz THE GOOD LIFE brings the upbeat, engaging personality and advice of Dr. Oz to life on every page, providing longtime fans and new audiences alike with a fresh take on everything from physical and emotional wellbeing to food, finance, beauty and home. Launched in 2014, THE GOOD LIFE has quickly become a trusted resource across the country, helping readers navigate life’s most important moments and topics through a curated collection of Dr. Oz’s favorite news, tips and personal stories.

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The Oprah Magazine

Expanding on her enormously successful enterprises in television, film and on the Web, Oprah Winfrey channeled her positive, motivational spirit into one of the most highly successful magazine launches in recent memory. In 2001, Adweek magazine named O, The Oprah Magazine Startup of the Year and Advertising Age awarded it Best Magazine of the Year and Best Launch of the Year honors. The magazine encourages confident, intelligent women to reach for their dreams and make choices that will lead to happier and more fulfilling lives...

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Town and Country

Town&Country has chronicled American life since 1846, always putting an emphasis on people of style and accomplishment who give something back to the world, whether in service, philanthropy or creative endeavor. It is edited with a feeling for storytelling, combining the highest level of reporting with the very best photography. Town&Country is an acute observer of the broader social landscape, documenting notable weddings and parties, chronicling the pastimes and passions of leading figures and families everywhere, and casting an anthropological eye on the lives of the rich and powerful...

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Veranda

VERANDA, acquired by Hearst in May 2002, is one of the world's most exquisitely produced interior design magazines. Published six times per year, VERANDA is distinguished by its artful representation of interiors, gardens, table settings and floral arrangements. Authoritative articles on the decorative arts, books, collectibles, luxury goods, unusual travel destinations, must-see art exhibitions, renowned architects and the latest in outstanding furnishings round out each issue. The magazine showcases the country's leading designers and travels far and wide to bring its readers some of the most fascinating interiors of the world.

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Woman's Day

Woman’s Day is an indispensable resource to 20 million women. The brand speaks to readers’ values and focuses on what’s important. The pages empower women with smart solutions for core concerns—health, home, food, style and money, and celebrate the connections cherished with family, friends and community. Whether in-book, online, mobile or through social outlets, the magazine provides inspiring insight and fresh ideas on how to get the most of everything. Woman’s Day inspires its loyal audience with actionable and relatable tools to lead a vibrant, healthy and satisfying life.

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Women's Health

The Women’s Health reader wants to be the best possible version of herself, and she relies on Women’s Health to help her achieve just that. With the smarts of a scientist, the inspiring qualities of a trendsetter and the trust level of a good friend, Women’s Health provides her with the latest, freshest tips on style, beauty, health, fitness, weight loss and nutrition—and, best of all, each and every one is something she can instantly act on. It is no surprise the brand is an indispensable resource for 49 million consumers each month.

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