To help marketers better understand the fast-moving nature of the automotive industry, Jumpstart Automotive Media releases its eighth annual Insights Book—a yearlong compilation of online automotive shopping trends and industry insights.
All the in-depth auto shopping data you’ve come to expect from us, plus new additions this year:
- The consumer path to purchase with a spotlight on cross-shopping trends
- In-depth shopper surveys to identify what's driving purchase decisions
- Excerpts from our 2017 luxury study (in partnership with Ipsos Connect)
- Why SUVs and CUVs continue to dominate the market
- 2018 Industry trends and predictions