Jumpstart Automotive Media, an expert automotive marketing organization, today released its third annual Super Bowl Automotive Advertising ROI Study. The study, conducted in the weeks following the big game, highlights the automotive brands making the biggest impact on car shoppers for the average price spent in 2012 Super Bowl advertising, with Fiat 500, Chevrolet Sonic and Lexus GS coming out on top.
"That's why we evaluate post-Super Bowl performance over a period of weeks. Certain campaigns do better than others at resonating with shoppers to maintain significant growth rates — over time and after the hype."
The Jumpstart study evaluated pre-Super Bowl versus post-Super Bowl share of car shopper growth across the company's network of automotive websites, representing 14 million monthly visitors, coupled with the reported average cost of $3.5 million spent on a 30 second in-game commercial.