Consumer interest in compact cars has increased considerably this year, according to a compact car segment report recently developed by Jumpstart Automotive Media, a leading automotive marketing organization.
"This starts to allude to the potential of pent-up demand in the segment."
Today, the company said that from April through August 2010, the compact segment's share of shopping activity on Jumpstart properties has grown an average of 12 percent per month versus the year-to-date average. When comparing the same time period last year, compact shopping share has increased by an average of 23 percent1 during the spring and summer months.
What's more, compact share of shopping on Jumpstart's network of automotive websites improved by 87 percent in August compared to January. When comparing compact shopping to the rest of the primary vehicle segments, it's the only one with any type of significant growth in share over time2, while most of the popular segments show little growth year-to-date.