Jumpstart Automotive Media Path to Purchase Insights: Ford Mustang is Most-Viewed Vehicle of 2017; Toyota Camry Sees Highest Growth with a 62% Increase

San Francisco, CA—January 18, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, reveals the vehicles shoppers researched most during 2017, and the vehicles that saw the biggest jump in views during the year. The Ford Mustang was the most-viewed vehicle during 2017, and has maintained its top position each year since 2014 due to its broad appeal among enthusiasts and in-market auto shoppers alike.

Americans’ love for trucks, SUVs, and crossovers was on full display during 2017. The Ford F-150 saw +33% growth year-over-year, ranked second for three of the past four years, and was the only truck in the top 10 (Chevrolet Silverado ranked 11th and RAM 1500 fell out of the top 25). Overall, trucks, SUVs, and crossovers held 60% of the top 20 most-viewed vehicles across Jumpstart during all of 2017. The percentage of SUVs/CUVs in the top 10 increased 50% since 2014. 

In addition to the Mustang and F-150, the Honda Accord and CR-V, Jeep Wrangler, Chevy Corvette, Honda Civic, Chevy Camaro, Jeep Grand Cherokee, and Toyota Camry also made the top 10. The Camry, which enjoyed a major redesign in 2017, saw a 62% lift in share of interest (the second-highest growth among top 100 vehicles) and jumped 20 spots to rank 10th

The redesigned 2018 Honda Accord, which recently took home “North American Car of the Year” honors, saw a +37% lift in shopper interest, moving it up seven spots to rank third. 

In 2017, all-new vehicles by Alfa Romeo, Tesla, and Volkswagen cracked the top 100 model list: the Volkswagen Atlas (ranked 46); the Alfa Romeo Giulia (ranked 91), and the Tesla Model 3 (ranked 94). 

Other models within the top 100 list that saw the highest growth in 2017: 

  • Dodge Challenger SRT Hellcat +93% (+117 spots to rank 88th). This lift is likely a halo effect from 840-HP Dodge Challenger SRT Demon.
  • Toyota Highlander Hybrid +43% (+67 spots to rank 96th)
  • Ford Expedition +42% (+37 spots to rank 37th). This vehicle saw a major redesign in 2017. 
  • BMW 5 Series +41% (+64 spots to rank 64th). This vehicle also saw a major redesign in 2017. 


These vehicle trends, along with dozens of other notable highlights and automotive shopper analysis will be included in Jumpstart’s eighth annual Insights Book, scheduled for release in March. Click here to see trends from past Insights reports.

“It’s well documented that since the recession American auto shoppers have once again been enamored with trucks, SUVs, and CUVs,” said Colin Thomas, senior analyst, strategic insights for Jumpstart. “2017 was no different, and, in fact, shows that this love affair continues to grow. However, newly redesigned sedans such as the Toyota Camry and Accord illustrated that there remains a healthy appetite for cars with improved styling, performance, and technology.”

Jumpstart’s Path to Purchase Reports
Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 17 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.

About Jumpstart

Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com.

JumpstartAuto.com, @JumpstartAuto



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John Sternal


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