Jumpstart Automotive Group Highlights Super Bowl Advertisers Scoring Big with Online Car Shoppers

Jumpstart Automotive Group, an expert automotive marketing organization, today highlighted the Super Bowl auto advertisers gaining the biggest ground with online car shoppers.

"The auto advertising category exploded during this year's Super Bowl"

The analysis looked at online traffic data from the Sunday/Monday period during the game and the day following compared to the same time frame a week prior across Jumpstart's network of 15 automotive websites, representing an audience of roughly 14 million monthly car shoppers. The study measures share of brand and vehicle model page traffic for auto manufacturers that purchased in-game spots.

Read the full article on Business Wire


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