Subaru Campaign Demonstrates Jumpstart’s Ability to Drive Car Shoppers to Point of Purchase

Results from a Jumpstart Automotive Media study with Subaru reveal that automotive marketers can significantly benefit from sponsorship placements on third-party car shopping properties — driving stronger metrics for consideration, share of shopping, leads submitted and overall ad performance.

"Subaru's segment sponsorship results for Outback proved that a well-executed campaign can improve metrics at all points in the funnel"

According to Jumpstart representatives, the study — comprised of results from its Subaru's In-Market Success Story case study and an analysis of online visitor behaviors across Jumpstart's network of 14 automotive sites — uncovers significant opportunities for automotive marketers.

Read the full article on Business Wire


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