ELLE inspires women to explore and celebrate their own style in all aspects of their lives. Its smart, irreverent take on fashion, beauty, and pop culture is at once aspirational and accessible, encouraging readers to cultivate not just personal style, but the success that comes with personal power. Since the magazine launched in Paris in 1945, its audience has known that ELLE's distinct voice assumes a certain level of cultural literacy; so whether the topic is fashion, beauty, culture, the arts, or politics, the content is always inspiring, relevant and uniquely personal. ELLE is not just about the dress—but also about the woman in the dress.