The People Who Make It Happen

 

Nick Matarazzo

Nick Matarazzo

Chief Executive Officer

Nick establishes vision, sets priority, and builds a high-performance culture throughout the organization.

A 35-year veteran of the media world, Nick has worked with leading media companies such as Hachette Filipacchi Media and CBS Magazines. Prior to joining Jumpstart, he was executive vice president of integrated sales and marketing and group publishing director at Hachette, where he oversaw brand strategy and marketing for the Men's Enthusiast Network (brands such as Car and DriverRoad &Track, and CycleWorld).

Nick began his career at CBS Magazines in 1981 (which was acquired by HFM U.S.), where he worked in various sales, publishing, and financial positions.

Choon Choi

Choon Choi

Chief Operating Officer

A startup and digital media veteran, Choon helps define and execute strategy to drive company growth. He oversees strategy & business development, ad product, publisher development, revenue operations, lead operations, and Jumpstart Canada.

Prior to Jumpstart, Choon spent several years in a broad range of business development and senior operating roles at early stage startups and large corporations, including Delivery Agent, Chipshot.com, Gap Inc. and LVMH.

Choon has been featured in leading industry publications such as iMedia Connection, MediaPost, and Automotive Digest and is a founding member of the Automotive Executives Association.

Francois Thery

Francois Thery

Senior Vice President of Finance

Francois ensures Jumpstart meets financial goals and objectives and increases operating performance. He manages financial planning, oversees the annual budgeting process, and develops business indicators to drive the company's profitability and sustainable growth.

Before joining Jumpstart in 2009, he served in various positions within Lagardère's magazine division in the U.S. (acquired by Hearst) including business director of the Digital Media Group and business manager at ELLE magazine. He also served as general manager of Interdeco Global Advertising and built the finance team and processes of Gamma Press USA.

Earlier in his career, Francois was assistant controller of Lagardère North America Inc.

Brian Ledoux

Brian Ledoux

Senior Vice President of Revenue Operations

Brian oversees campaign implementation, trafficking and delivery, sales operations, and performance optimization.

He has more than 10 years experience growing and leading operations teams, and more than 15 years online advertising expertise with publishers, vendors, and ad ops and tools. Prior to joining Jumpstart, Brian worked at Universal McCann Worldwide (UM)/IPG Mediabrands, where he led IPG Mediabrands agency trading desk's U.S. advertising operations group, executing global multi-platform campaigns for UM clients such as Microsoft, Wells Fargo, and Cathay Pacific.

Having been on the agency, publisher, and vendor side of the industry, Brian brings a uniquely holistic view of ad technology.

James Tom

James Tom

Senior Vice President of Dealer Network & Enterprise Sales

A 19-year automotive industry veteran, James is responsible for the strategy and execution of reseller and direct-to-dealer business, and creating a unified tier 3 sales strategy.

As part of his role, he also hires, trains, and develops the dealer sales organization. Before joining Hearst Autos, James spent more than 12 years in various sales and marketing leadership positions at Autotrader, including its subsidiaries, VinSolutions and Haystak Digital Marketing. He was also part of the core team that evolved Haystak from a standalone business to a fully integrated Autotrader product.

Aaron Serrao

Aaron Serrao

Vice President of Audience Development and Ad Product

Aaron manages audience development and ad product strategy on behalf of Jumpstart. He has helped develop the largest, high-performing portfolio of publishing brands in the automotive industry.

A battle-scarred publisher advocate, Aaron oversees the publisher development and ad product teams, which are tasked with providing a complete revenue solution for Jumpstart partners. In addition to his responsibilities with Jumpstart partners, Aaron also cultivates new publisher and business development partnerships that align with strategic or revenue opportunities.

Aaron started his career at Jumpstart in 2007 and prior to joining the company, worked at Village Voice Media and early dotcom sports websites. He is also a member of the Automotive Executives Association. 

Jason Koenigsknecht

Jason Koenigsknecht

Vice President of National Sales

JK manages national sales revenue across all Tier I and Tier II automotive manufacturers and their supporting agencies.

He has a 17-year history in the automotive marketing sector developing, planning, and implementing digital and cross-platform solutions for the major automotive manufacturers. JK has managed digital and new media sales at some of the world's largest media companies including Time Inc., Gannett, and Hachette Filipacchi Media. He has also worked with major Midwest-based brands Kimberly-Clark, Wendy's, Progressive Corporation, Sherwin-Williams, KAO Brands Company and many others.

A self-described "automotive marketing nerd," JK lives in Troy, Michigan with his wife Christen and their four children.

Libby Murad-Patel

Libby Murad-Patel

Vice President, Marketing & Strategic Insights

Libby oversees the company’s marketing, creative, communications, and insights divisions.

A 10-year veteran of Jumpstart, Libby co-founded the company’s True Market Impact™, a proprietary metric that informs advertisers and marketers of a brand’s health based on online consumer shopping patterns. She also oversees the development of Jumpstart’s annual Insights Book and Super Bowl Real Time Report, two online automotive trend reports that have become a trusted industry resource. Libby is a sought-after auto market expert and has been quoted in Advertising Age, AutoRemarketing, Digiday, MSN Autos, Ad Ops Online, Advertisement Journal, Digital Dealer, HybridCARS, and Automotive Digest, among others.

Prior to joining Jumpstart, Libby was at GM Planworks, now Starcom Worldwide, where she began her media career in digital planning, buying and implementation.

Armen Abrahamian

Armen Abrahamian

Vice President, Technology

Armen leads Jumpstart’s technology strategy and oversees the company’s software engineering, advertising technology, and IT operations groups.

He has more than a decade of experience building and managing high-performing technology teams. Before joining Jumpstart, Armen spent five years managing tech teams for the automotive and home divisions at Internet Brands, with a focus on CarsDirect and The Car Connection.

Armen started his career at Expedia as a technical product manager where he defined and managed product delivery for the web platform that served as the foundation for all of Expedia’s global properties, including their first-ever loyalty program.

Aaron Nichols

Technology you can’t live without?
Apple music

Single word you most overuse?
Action

Favorite color?
Blue

Dream car?
1974 Ford Bronco

Early bird or night owl?
Early bird

Al Sosseh

Technology you can’t live without?
Cell phone

Single word you most overuse?
Chill

Favorite color?
Blue

Dream car?
BMW i8

Early bird or night owl?
Night owl

Albert Santos

Technology you can’t live without?
Streaming video

Single word you most overuse?
Exactly

Favorite color?
Yellow

Dream car?
Tesla Roadster

Early bird or night owl?
Early bird

Aline Hilsabeck

Technology you can’t live without?
Netflix

Single word you most overuse?
Food

Favorite color?
Red

Dream car?
My Subaru

Early bird or night owl?
Afternoon pigeon

Allison Yi

Technology you can’t live without?
Internet

Single word you most overuse?
Hmmm

Favorite color?
Orange

Dream car?
Mercedes-Benz G550

Early bird or night owl?
Early bird

Alvin Chua

Technology you can’t live without?
Internet

Single word you most overuse?
Sashimi

Favorite color?
Charcoal

Dream car?
Lamborghini Huracán

Early bird or night owl?
Night owl

Amanda Shinn

Technology you can’t live without?
iPhone

Single word you most overuse?
Exactly

Favorite color?
Navy

Dream car?
Lexus LX-570 convertible

Early bird or night owl?
Getting that worm

Andre Brown

Technology you can’t live without?
Netflix

Single word you most overuse?
Covfefe

Favorite color?
Copper Orange

Dream car?
Tesla Model X

Early bird or night owl?
Fully nocturnal

Andy Chu

Technology you can’t live without?
Electricity

Single word you most overuse?
Boba

Favorite color?
Gray

Dream car?
Pontiac Aztek

Early bird or night owl?
Early bird

Annie Thai

Technology you can’t live without?
Allergy medicine

Single word you most overuse?
Urgh

Favorite color?
Red

Dream car?
Winnebago

Early bird or night owl?
Night owl

Anthony Ezidro

Technology you can’t live without?
Smartphone

Single word you most overuse?
Like

Favorite color?
Blue

Dream car?
Shelby GT350R 800HP Hennessey tuned

Early bird or night owl?
Night owl

Bob Lewis

Technology you can’t live without?
Alienware

Single word you most overuse?
Besmirch

Favorite color?
Orange

Dream car?
A burnt orange, self-driving, Audi R8 Spyder

Early bird or night owl?
Night owl

Brian Lubetsky

Technology you can’t live without?
Speakers

Single word you most overuse?
Hey

Favorite color?
Blue

Dream car?
1987 Porsche 911 Turbo

Early bird or night owl?
Early bird

Brian Miller

Technology you can’t live without?
GPS

Single word you most overuse?
Essentially

Favorite color?
Gold

Dream car?
1967 Shelby Mustang GT

Early bird or night owl?
Early bird

Byron Mak

Technology you can’t live without?
iPhone

Single word you most overuse?
Lit

Favorite color?
Maroon

Dream car?
Nissan GTR

Early bird or night owl?
Night owl

Calvin Ilas

Technology you can’t live without?
Google Maps

Single word you most overuse?
Wow

Favorite color?
Orange

Dream car?
Dodge Viper

Early bird or night owl?
Early bird

Cara Kunkel

Technology you can’t live without?
Cell phone

Single word you most overuse?
Really

Favorite color?
Blue

Dream car?
1957 Chevrolet Corvette

Early bird or night owl?
Night owl

Carlos Santamaría

Technology you can’t live without?
Any technology that allows me to listen to music

Single word you most overuse?
Correct

Favorite color?
Blue 

Dream car?
Mercedes G550

Early bird or night owl?
Both, I have a newborn at home

Chad Gennow

Technology you can’t live without?
Air travel

Single word you most overuse?
I don’t talk a lot

Favorite color?
Yellow

Dream car?
1962 Ferrari 250 GTO

Early bird or night owl?
Both

Charley Huynh

Technology you can’t live without?
Google Maps

Single word you most overuse?
What

Favorite color?
Grey

Dream car?
Mercedes-Benz CLK GTR

Early bird or night owl
Early bird

Chris Starr

Technology you can’t live without?
Smartphone

Single word you most overuse?
Ellipses

Favorite color?
Red

Dream car?
Tesla Model X

Early bird or night owl?
Night owl

Colin Thomas

Technology you can’t live without?
Reliable cell service

Single word you most overuse?
Data

Favorite color?
Blue

Dream car?
(1970s) Porsche 911

Early bird or night owl?
Night owl

Dave Valentine

Technology you can’t live without?
Fork

Single word you most overuse?
Um

Favorite color?
Blue

Dream car?
1964 Dodge Tradesman

Early bird or night owl?
Early bird

David Trinh

Technology you can’t live without?
iPhone

Single word you most overuse?
Like

Favorite color?
Montego Blue

Dream car?
Tesla Model S P100D

Early bird or night owl?
Early bird

Diane Clements

Technology you can’t live without?
Smartphone

Single word you most overuse?
What

Favorite color?
Green

Dream car?
Tesla Model S

Early bird or night owl?
Night owl

Elisabeth Lavigne

Technology you can’t live without?
GPS

Single word you most overuse?
No

Favorite color?
Mustard

Dream car?
1963 Rambler Ranch Wagon

Early bird or night owl?
Distressed pigeon

Elliot Reeves

Technology you can’t live without?
Smart TV

Single word you most overuse?
Yo

Favorite color?
Orange

Dream car?
Mercedes-Maybach S600

Early bird or night owl?
Night owl

Eric Ganbat

Technology you can’t live without?
Internet

Single word you most overuse?
Really

Favorite color?
White

Dream car?
Ferrari

Early bird or night owl?
Night owl

Eric Scapelliti

Technology you can’t live without?
Streaming music

Single word you most overuse?
Tasty

Favorite color?
Green

Dream car?
Jeep Wrangler Unlimited

Early bird or night owl?
Definitely a night owl

Genaro Barragan

Technology you can’t live without?
Airbags

Single word you most overuse?
Kerfuffle

Favorite color?
Fuzzy wuzzy

Dream car?
Daimler Ferret Mark 3 Armoured Scout Car

Early bird or night owl?
Night owl

Haitham Shammaa

Technology you can’t live without?
The wheel

Single word you most overuse?
Basically

Favorite color?
Transparent

Dream car?
Toyota Mirai

Early bird or night owl?
Sleepy bear

Jason Knight

Technology you can’t live without?
Music/video streaming

Single word you most overuse?
Utilize

Favorite color?
Blue

Dream car?
BMW 7 Series

Early bird or night owl?
Night owl

Jeffrey DeLong

Technology you can’t live without?
The Internet

Single word you most overuse?
Why

Favorite color?
Black

Dream car?
1980 Lamborghini Countach S

Early bird or night owl?
Night owl

Jeffrey Deng

Technology you can’t live without?
Spotify

Single word you most overuse?
I actually use actually way too much

Favorite color?
Green

Dream car?
Mitsubishi Lancer Evo IX

Early bird or night owl?
Night owl

Jennifer Sams

Technology you can’t live without?
Music streaming

Single word you most overuse?
Unbelievable

Favorite color?
Black

Dream car?
Mercedes-Benz Zetros 6x6

Early bird or night owl?
Early bird

Jerry Kourk

Technology you can’t live without?
TV

Single word you most overuse?
Hella

Favorite color?
Red

Dream car?
2006 Mercedes-Benz E55 AMG

Early bird or night owl?
Early bird

Jillian Gibala

Technology you can’t live without?
Google

Single word you most overuse?
Cool

Favorite color?
Navy Blue

Dream car?
Tesla Model S

Early bird or night owl?
Early bird

Jim Mericle

Technology you can’t live without?
DVR

Single word you most overuse?
Doh!

Favorite color?
Green

Dream car?
Land Rover Defender

Early bird or night owl?
Night owl

Jodi Pulliam

Technology you can’t live without?
GPS

Single word you most overuse?
Taco

Favorite color?
Green

Dream car?
1969 Volkswagen Karmann Ghia

Early bird or night owl?
Early bird

Joey Ancheta

Technology you can’t live without?
DirecTV

Single word you most overuse?
Millennial

Favorite color?
Digital camouflage

Dream car?
George Jetson’s flying car

Early bird or night owl?
Night owl

Jordan Brown

Technology you can’t live without?
iPhone

Single word you most overuse?
Like

Favorite color?
Blue

Dream car?
Chevrolet Camaro ZL1 1LE

Early bird or night owl?
Both!

Justin Oborne

Technology you can’t live without?
Spotify

Single word you most overuse?
Ultimately

Favorite color?
Blue

Dream car?
Audi R8 Spyder

Early bird or night owl?
Early bird

Karen Chan

Technology you can’t live without?
Electricity

Single word you most overuse?
Oh

Favorite color?
Black

Dream car?
Lamborghini Reventón Roadster

Early bird or night owl?
Night owl

Karen Yu

Technology you can’t live without?
Cell phone

Single word you most overuse?
Really

Favorite color?
Red

Dream car?
Ferrari

Early bird or night owl?
Night owl

Karl Kastan

Technology you can’t live without?
The Internal Combustion Engine

Single word you most overuse?
Excellent

Favorite color?
Black

Dream car?
1962 Ferrari 250 GTO

Early bird or night owl?
Night owl—but who said I sleep?

Kris Joesel

Technology you can’t live without?
The newest

Single word you most overuse?
Dude

Favorite color?
Black

Dream car?
Honda Civic EP3 CTR

Early bird or night owl?
Early bird

Kyle Taylor

Technology you can’t live without?
Texting

Single word you most overuse?
Perfect

Favorite color?
Blue

Dream car?
1952 Chevy 3600

Early bird or night owl?
Early bird

Laura Mooney

Technology you can’t live without?
Xbox One

Single word you most overuse?
Probably

Favorite color?
Duke blue

Dream car?
1964 Aston Martin

Early bird or night owl?
Night owl

Linda Iverson

Technology you can’t live without?
Internet

Single word you most overuse?
Phone

Favorite color?
Red

Dream car? Lexus
LX

Early bird or night owl?
Night owl

Lisa Brodus

Technology you can’t live without?
The Abacus

Single word you most overuse?
Allora

Favorite color?
Green

Dream car?
Do not have one

Early bird or night owl?
Night owl

Lori Mertz

Technology you can’t live without?
Hands-free calling

Single word you most overuse?
Crazy

Favorite color?
Bluegreen

Dream car?
Audi R8 V10 Spyder

Early bird or night owl?
Midday maven

Mahdi Gad

Technology you can’t live without?
Enhance

Single word you most overuse?
Buttress

Favorite color?
Charcoal

Dream car?
K.I.T.T.

Early bird or night owl?
I’ll eat anything

Maya Arasaki

Technology you can’t live without?
Google Maps

Single word you most overuse?
Like

Favorite color?
Blue

Dream car?
Maserati

Early bird or night owl?
Night owl

Megan Calahan

Technology you can’t live without?
email

Single word you most overuse?
Um

Favorite color?
Teal

Dream car?
1966 Ford Thunderbird

Early bird or night owl?
Early bird

Michelle Colletti

Technology you can’t live without?
Instagram

Single word you most overuse?
Mazda

Favorite color?
Purple

Dream car?
Any Maserati

Early bird or night owl?
Night, hands down

Michelle Johnson

Technology you can’t live without?
The snooze button

Single word you most overuse?
Well

Favorite color?
Purple

Dream car?
2017 GranTurismo Convertible

Early bird or night owl?
Night owl

Mike Aimo

Technology you can’t live without?
iPhone

Single word you most overuse?
Sweet

Favorite color?
Blue

Dream car?
Ferrari 488 Spider

Early bird or night owl?
Both

Narayan Motamarri

Technology you can’t live without?
Distributed computing

Single word you most overuse?
Data

Favorite color?
Grey

Dream car?
Audi A4

Early bird or night owl?
No comment

Nick Ricci

Technology you can’t live without?
My DVR

Single word you most overuse?
Maybe

Favorite color?
Blue

Dream car?
1967 Pontiac GTO

Early bird or night owl?
Night owl

Paul Kavanagh

Technology you can’t live without?
The Internet

Single word you most overuse?
Covfefe

Favorite color?
Grey

Dream car?
Aston Martin

Early bird or night owl?
My cat wakes me at 7am

Percy Sanders

Technology you can’t live without?
Online gaming

Single word you most overuse?
Nah

Favorite color?
Black

Dream car?
2017 Maserati Ghibli

Early bird or night owl?
Early bird

Peter Chase

Technology you can’t live without?
The wheel

Single word you most overuse?
Um

Favorite color?
High-beam indicator blue

Dream car?
McLaren F1

Early bird or night owl?
Night Owl

Ricky Chen

Technology you can’t live without?
The Internet

Single word you most overuse?
Well

Favorite color?
Black

Dream car?
Lexus LFA

Early bird or night owl?
Night owl

Sacha Lien

Technology you can’t live without?
My electronic toothbrush

Single word you most overuse?
Dude

Favorite color?
Blue

Dream car?
Audi R8

Early bird or night owl?
Night owl

Samantha Shanahan

Technology you can’t live without?
My phone

Single word you most overuse?
Like

Favorite color?
Army green

Dream car?
Aston Martin Vanquish Coupe

Early bird or night owl?
Early bird

Shaam Pamidi

Technology you can’t live without?
Wi-Fi

Single word you most overuse?
Word

Favorite color?
Blue

Dream car?
991.2 GTS Cab w/ manual

Early bird or night owl?
Night owl

Sophia Attaf

Technology you can’t live without?
Internet

Single word you most overuse?
Fantastic

Favorite color?
Black

Dream car?
Range Rover Supercharged

Early bird or night owl?
Night owl

Stacey Mitchell

Technology you can’t live without?
iPhone

Single word you most overuse?
So

Favorite color?
Red

Dream car?
1963 Chevy Stingray

Early bird or night owl?
Night Owl

Stan Liang

Technology you can’t live without?
High-speed Internet

Single word you most overuse?
Derp

Favorite color?
Gold

Dream car?
K.I.T.T.

Early bird or night owl?
Permanently exhausted pigeon

Stella Howard

Technology you can’t live without?
Camera phone 

Single word you most overuse?
Interesting

Favorite color?
Digging orange right now

Dream car?
1969 Chevelle SS in Black Cherry

Early bird or night owl?
Early bird

Theresa Hern

Trey Wilkins

Technology you can’t live without?
Streaming

Single word you most overuse?
Literally

Favorite color?
Jumpstart blue, baby

Dream car?
1985 Oldsmobile Ninety-Eight Regency sedan

Early bird or night owl?
Hoo-hoo

Trianda Keramidas

Technology you can’t live without?
Electricity

Single word you most overuse?
Meh

Favorite color?
Magenta

Dream car?
1972 Chevrolet Chevelle SS Convertible

Early bird or night owl?
Night owl

Truong Nguyen

Technology you can’t live without?
Smartphone

Single word you most overuse?
Optimize

Favorite color?
Grey

Dream car?
Tesla Model X

Early bird or night owl?
Early bird

Vince Petrella

Technology you can’t live without?
Internet

Single word you most overuse?
Ah

Favorite color?
Green

Dream car?
1972 Chevrolet Corvette

Early bird or night owl?
Early bird

Awwwards