Despite being armed with online information and resources, there are still misperceptions about car purchases today that create an air of distrust. In an effort to gain insight into the retail experience, Jumpstart commissioned global research firm Ipsos to conduct a comprehensive study into both the consumer and dealer points of view. The research compares responses from consumers and dealers to understand how closely their perceptions align and where they disconnect. The ultimate goal is to understand how digital and mobile have changed the consideration, negotiation, and buying processes, so that dealers can attract shoppers by offering greater value, convenience, and transparency—making the buying process more satisfying all around.
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