Today’s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions

The luxury auto market has undergone a radical transformation over the past few years: Traditional high-end brands have become increasingly accessible with more entry-level options; non-luxury automakers continue to pack premium technology into mass market models, calling into question what now constitutes luxury; and easy financing terms along with a proliferation of CPO (certified pre-owned) options has made owning a luxury vehicle more affordable than ever.... 

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