Post-Auto Show Season Roundup Reveals Chrysler's Bold Presence Had a Major Impact with Online Auto Shoppers.
San Francisco, CA May 21, 2014 — Chrysler debuted several redesigns and anniversary editions during the 2013 – 2014 auto show season, and experienced traffic increases as a result. Its redesigned Chrysler 200, which was unveiled at the Detroit (North American) International Auto Show, saw a 50% increase in shopper traffic. After its world debut at the New York International Auto Show, the new Dodge Charger experienced a 38% increase—the second largest vehicle increase at the show.
Each year, Jumpstart Automotive Media analyzes the shopping patterns of more than 24 million in-market auto shoppers before and during all four of the major U.S. auto shows (Los Angeles, Detroit, Chicago, and New York) to find which brands and vehicles are garnering the most interest from online auto shoppers. Paying particular attention to global and North American debuts, concept vehicles, and award winners, Jumpstart reveals which brands and vehicles had the most notable increases in traffic across its portfolio of sites.
Here are a few traffic highlights from each of the shows:
- SRT Viper GTS led the L.A. show with an 80% increase in shopper interest
- Nissan's Juke and GT-R had 48% and 47% increases, respectively, and the Nissan Sentra had a 38% increase
- Chevrolet Colorado saw a 54% lift in shopper interest
Detroit (North American) International Auto Show
- GMC Canyon saw a 148% increase in traffic, after its world debut at the show
- Chrysler's redesigned 200 experienced a 50% lift
- The Cadillac ATS Coupe—Cadillac's first-ever compact luxury coupe—had a 42% increase in shopper traffic
- Nissan's 2014 Frontier Diesel Runner had a 29% increase
- Cadillac ELR won the show's Best Green Vehicle Award and had a 27% increase in shopper interest
- The newly designed 2015 Kia Optima Hybrid enjoyed a 24% lift in traffic to its pages
New York International Auto Show
- Infiniti's restyled QX80 enjoyed a 56% increase in shopper interest
- The new Dodge Charger debuted at the show, and experienced a 38% lift in traffic
- The Kia Sedona saw an increase of 26%
For this report, share of auto show shopper interest was measured by comparing traffic averages to a brand's make/model page during each show with its traffic averages from three weeks prior.
Click here for the full report. jagurl.com/autoshow2014
About Jumpstart Automotive Media
Jumpstart Automotive Media, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect with Jumpstart.
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