From a heartfelt homage to David Bowie to a car chase that involved a not-so-usual suspect, this year's auto spots in the Super Bowl proved to have a little something for everyone. Overall traffic to Jumpstart's portfolio was up 8%, and mobile (smartphone) traffic was 21% higher when compared to the previous two Sundays. A majority (66%) of traffic came in through organic search, up 15% from Jumpstart's average. And though social traffic only accounted for 3% of traffic during the game, Facebook was by far the leading social source among Jumpstart visitors.
Here's a breakdown of how the top automotive ads sparked consumer interest and impacted traffic across Jumpstart's sites.