Pre-Roll Video

DESKTOP

Video Pre-Roll Wireframe Desktop Graphic

Deliverables & Specifications

AD COMPONENTS :15 Pre-Roll / :15 Vast Pre-Roll
FILE TYPE MPEG-4 (MP4), MOV or AVI
DIMENSIONS Desktop: Min 1280x720 / Mobile: 640x360
INSERTION POINT Pre-roll only
MAX FPS 15, 25, 30 fps
VIDEO TARGET BIT RATE Low Resolution:  500-700 kbps
Medium Resolution (Standard):  700-1500 kbps
High Resolution (Hi-Def): 1500-2500 kbps for 720p, 2500-3500 kbps for 1080p
VIDEO CODEC H.264
ASPECT RATIO 16:9
CLICK EVENT Both the video window and companion ad may be clickable with links to advertiser site
COMPANION AD Yes, 300x250
VIDEO LENGTH

15 sec preferred (30 Sec acceptable)

AUDIO CODEC AAC-LC or HE-AACv1
AUDIO BIT RATE 128-192 kbps for AAC-LC
64-128 kbps for HE-AACv1
AUDIO LEVELS Volume should be normalized to -23 dDBFS

Guidelines

PRE-ROLL ASSET DELIVERY

10 business days prior to campaign launch

Ad Server: Site

1x1 Impression Tracker/Click-through URL

VAST PRE-ROLL ASSET DELIVERY

10 business days prior to campaign launch

Ad Server: Third-Party

Companion Units must be included in Vast XML
BT requires JAM tracking pixel implementation within Vast

NOTES

All creative tags and accompanying technologies being served by the tags must be SSL Compliant (HTTPS)

FPS and Bit rate: Use lowest value that looks acceptable to help reduce file size

Link to IAB guidelines for more detailed specs: Digital Video In-Stream Ad Format Guidelines 

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