Did You Catch Our Auto-Themed Ice Cream Truck?

View article on Delish here. 

by MADELEINE BOKAN, Delish 

For the last few weeks, we've been driving around in a bright yellow truck serving up ice cream in LA, Detroit, and NYC. "What's the scoop with that," you ask? (Ha!!!!!) Well, Hearst Autos relaunched recently and they invited us to be a special part of their announcement tour. 

To spread the news, they had the punny idea to share the scoop while serving up all the ice cream to their agency partners and friends across the country! And, yeah, that feels like a very Delish thing to do, so when they asked us to partner with them on this journey, we were thrilled; we'd never been tasked with brainstorming auto-inspired ice cream flavors before.

Our kitchen team got to work and came up with over 50 ice cream flavor ideas!We collaborated with amazing local ice cream shops in each market (The Milk Shopin LA, Milkster in Detroit and Sip 'N Swirl in NYC) and came up with four flavors, each named after one of Hearst Autos' “four lanes of business" (START, Road & Track, Car and Driver, and Accelerate): Strawberry (Start your Engine), Rocky Road & Track, Car and Driver Coffee Toffee, Accelerate your Motor Mint.

We've already served over 3,000 cones of the good stuff and today's the last day of the tour, so if you see us in NYC (hint: we'll be on 8th avenue and 57th street after 4 p.m. today!), we hope you get in line and grab a scoop.