Super Bowl XLIX Real-Time Report: Auto Ads Bring It

From animated and star-studded to tearjerkers and healthy doses of nostalgia, this year's Super Bowl ads were full of surprises. Jumpstart's overall traffic on Super Bowl Sunday was up 12% (when compared to the previous two Sundays). And smartphone traffic accounted for 46% of all Jumpstart visitors on game day—compared to an average of 38% for the month of January.

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