Coming 2018

Competitive Model Comparison

DESKTOP 300x600 / MOBILE 300x250

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Deliverables & Specifications

COMPARISON VEHICLES

1 retention vehicle
Year | Make | Model | Trim

1 competitive vehicle
Year | Make | Model | Trim

COMPARISON FEATURE POINTS OR BENEFIT STATEMENT

Option 1
Feature Points: Provide 3 features in the form of bullet points

Example:

  • Keyless Entry
  • 17 More  MPG (42 vs. 25)
  • Leather Trim Standard

Option 2
Benefit Statement: Provide a 1 – 3 sentence paragraph describing the benefits of sponsored vehicle against comparison vehicle (e.g., Exceptionally sleek yet subtly elegant with generous space and safety features. It sets the benchmark for sports sedans).

FEATURE POINTS

3 feature points. Max 30 characters (w/spaces) per feature.

BENEFIT STATEMENT

1 – 3 sentence paragraph. Max 75 characters (w/spaces).

VEHICLE IMAGE

Right view

300x600 - 400x140px | File Size =  ~15-20kb
300x250 - 300x140px | File Size = ~15-20kb

Format:
Vertically and horizontally centered with minimal white space JPG (preferred) | PNG | GIF

Competitive vehicle images are sourced by Jumpstart from Chrome data.

LOGO 120x80px transparent JPG (preferred) | PNG | GIF
CTA COPY Max 15 characters w/spaces
TRACKING One 1x1 impression pixel and one click tracker
ASSET DELIVERY 15 business days prior to campaign launch
AD SERVER Site
LATE CREATIVE Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative
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