1:1 Flexible Mobile Unit

MOBILE serves 300x300 up to 450x450 (depending on viewport size)

Maximize impact by displaying your creative in 1:1 ratio flexible ad placements on mobile content. These larger, fluid ads display edge-to-edge across a spectrum of mobile screen sizes and conform to the new IAB Lean & flex Ad standards—so they load faster, too.

1:1 Flexible Mobile Unit Desktop Graphic

Deliverables & Specifications

INITIAL LOAD Max 150K
INITIAL LOAD EVENT Subload MUST start 1 second after the “DOMContentLoaded” event
SUBSEQUENT HOST-INITIATED LOAD Max 300K
USER-INITIATED LOAD Unlimited
MAX TIME | LOOPS ALLOWED Animation = 15 sec per loop
Loops = up to 3 times
FRAMES PER SECOND 24
Click to Play
allowed

 

Max 15-30 sec
Host-Initiated 1.1MB max
User-initiated Unlimited

FORMAT | RICH MEDIA Image or HTML5. Responsive 1:1 ratio (range from 300x300 up to 450x450 depending on viewport size). Creative must be served within a responsive/flexible ad tag.
VIEWABILITY

Jumpstart Ad Specifications comply with IAB Display & Mobile Advertising Creative Format guidelines
 

Creatives that don't adhere to spec are not subject to viewability measurement

TECHNICAL REQUIREMENTS
HOT SPOT LIMITATIONS 40%
INITIAL LOAD FILE REQUESTS

10 file requests max during initial file load

HOST-INITIATED AND USER-INITIATED FILE REQUESTS

Additional files can be loaded as necessary during host-initiated sub-load and user-initiated loads. No file request limit but cannot exceed 300K in total ad load.

SSL COMPLIANCE All creative tags and accompanying technologies served by tags must be SSL Compliant (HTTPS)
SHARED LIBRARIES Shared libraries are exempt from the ad's file weight calculation. Shared library and their sources must be approved before exemption consideration.
THIRD PARTY TAGS

All DCM tags must Include internal redirect (INRED) tags along with the Javascript and iFrame tags

Tags must be provided within a responsive/flexible ad tag


All non-DCM mobile specific third-party tags must be MRAID enabled

CREATIVE REQUIREMENTS
BORDER 1-pixel black border on all banners
BACKUP IMAGE Flexible image | max 100K GIF | PNG | JPG
AUDIO & VIDEO Initiated on click or tap | pause/stop function clearly visible

Guidelines

ASSET DELIVERY 10 business days prior to campaign launch. Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative
AD SERVER

Image or Responsive HTML5 (Site Served or Third Party (RM)