Brand POV

DESKTOP 900x750 TO 970x90

Brand POV Wireframe Desktop Graphic

Deliverables & Specifications

CONTENT SPECIFICATIONS
PREVIEW IMAGE

3-5 images
800 width at 16x9 ratio / PNG | JPG | GIF

LOGO Max 100px high / Transparent PNG | JPG | GIF
HEADLINE

3-5 headlines
Max 85 characters w/spaces (60 characters, 8 words or less recommended)

TEXT Max 2,000 characters w/spaces
CTA (will show as a text link)
IMAGES (WITHIN UNIT BODY)

800 width at 16x9 ratio / PNG | JPG | GIF 
Up to four images

VIDEO Up to four embedded videos
Format: YouTube URL or mp4 file (H.264)
Length: Max 5 min
TRACKING 1x1 | CTA Click Tracker
ASSET DELIVERY 15 business days prior to campaign launch
AD SERVER Site
NOTES Placement for sharing advertorial or testimonial content with consumers. Opens in an expanding accordion div on the page. Jumpstart Automotive Media will manually inspect and approve all content submissions prior to launching a campaign to ensure that the content is appropriate and conforms to our specifications.

Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative

Not subject to viewability measurement
IFRAMED WIDGET SPECIFICATIONS
SIZE Max 800px wide
CODE Javascript tag for embedding the widget
TRACKING 1x1 / click tags
ASSET DELIVERY 15 business days prior to campaign launch
AD SERVER Site
Notes Placement for sharing Javascript widgets or custom site tools (calculators, etc.) with consumers. Opens in an expanding accordion div on the page.

Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative

Not subject to viewability measurement.
INFOGRAPHIC SPECIFICATIONS
IMAGE Max 800x1800px (will scale down for smaller devices)
SIZE Max 1MB (compressed)
TRACKING 1x1 / click tags
ASSET DELIVERY 15 business days prior to campaign launch
AD SERVER Site
NOTES Placement for sharing an infographic. Opens in an expanding accordion div on the page.

Jumpstart Automotive Media will manually inspect and approve all content submissions prior to launching a campaign to ensure that the content is appropriate and conforms to our specifications.

Jumpstart will charge client for missed delivery of reserved inventory due to late or out-of-spec creative

Not subject to viewability

Guidelines

BRAND POV CONTENT RECOMMENDATIONS Keep it editorial or advertorial in nature (not lifestyle content)

Keep it consumer-focused

Follow the theme of the page content (make/model research)

No ads. This is not a place to serve a 30-second spot. It is intended for longer-form content that augments a consumer's research focused on a specific make/model.
IMAGES

Deliver PSD, Ai & other image files in retina sizes (2x the outlined spec) e.g. 600x500 > 640x960 should be submitted for 300x250 > 320x480 expand units.

We support PNG, GIF, and JPG image files; We convert PSD and TIFF files for development.

Use PNG files for transparency and animations (animations in PSD files should be in transparent layers).

Reformat your TIFF files before submission. Reformatting TIFF files may result in additional development charges.

VIDEO Please clip the bumpers off your videos and follow the appropriate H.264 video compression and pixels width dependent on device (.mp4 is best).
Awwwards